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Hirtenstraße 19, 10178 Berlin, Germany
+49 30 24041420

Our story

iXploR was founded in 2019, by London based mother of three, Reedah El-Saie. Whilst coping with the stress of preparing her 3 children for 8+, 11+ and 13+ exams, Reedah felt that the constant pressure to perform, from such a young age was having a negative impact on the wellbeing of her children as well as their love of learning, views shared by other parents and schools.

There seemed few alternatives as the Education system is exam driven and test based, irrespective of which schools children were attending, how long homework was taking or how much was being spent on tutors. The education system does not appear to cater to the needs of those in areas of deprivation who need a more creative approach to learning, nor does it prepare children for industries of the future.

Despite being anti-gaming, Reedah realised this was a universal medium used by large numbers of children across the world irrespective of race, faith, sex, ability, or socio-economic background. After a wonderful ‘Board of Brilliant Brains’ meeting in March 2019, with Children from a diverse range of schools ranging from; Brighton College, Eaton House Belgravia, Francis Holland, Heathcote School, Hill House International, Kensington Aldridge Academy Grenfell, King’s College School Wimbledon, Merchant Taylor’s, Sussex House School, Thomas Jones Primary, Walthamstow School for Girls and Wetherby as well as homeschooled children, iXploR was conceived.

Reedah graduated in Law from the London School of Economics, has a Masters in Law from University College London and qualified as barrister before working as a management consultant for several years. She has launched a number of businesses in the creative industries and completed a second Masters in Art & Design from Chelsea College, University of Arts for which she was awarded the Vice Chancellor’s Scholarship. She has spent the last 7 years consulting with local authorities, specialising in culture, heritage, Nature, sports and education led regeneration working in major towns in the UK and Middle East.

In collaboration with her team of wizards, sorcerers and apprentices, she is currently developing the EDUCATE research proposal for iXploR in collaboration with University College London, Institute of Education and other leading world class universities.